CPE27-480 Multilingual Ethno-Cultural Media Monitoring

The Government of Alberta’s current in-house news-clipping services do not have the capability to monitor or analyze multilingual and ethno-cultural media outlets, creating a critical information gap for Communications and Public Engagement (CPE). As Alberta’s population becomes increasingly diverse, the Premier’s office and government ministries expect timely, accurate insight into how government policies, programs, and announcements are being covered across multicultural media markets—insight