ExpiredServicesAmended (8x)

Audience identification and targeting for the Canadian Museum of Immigration at Pier 21

Identification et ciblage du public pour le Musée canadien de l’immigration du Quai 21

Description

The Canadian Museum of Immigration at Pier 21 is seeking proposals to identify and validate target audiences and their motivations. Understanding the Museum’s key audiences is critical when developing new exhibitions, public programs and online content. This data will help the Museum create targeted advertising and promotional campaigns to reach visitors most interested in experiencing the Museum.
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Quick Summary

The Canadian Museum of Immigration at Pier 21 is looking for proposals to identify and validate their target audiences and understand their motivations. This information will support the development of new exhibitions, public programs, and online content, as well as help create targeted advertising and promotional campaigns.

Ideal For

Marketing and research firms specializing in audience identification and cultural institution promotion should bid.

market researchaudience analysismuseum marketingpublic engagementadvertising strategy
Moderate complexity

Tender Details

Reference Number
cb-108-82215970
Solicitation Number
CMIP21-202305
Publication Date
Dec 15, 2023
Closing Date
Jan 24, 2024
Expected Start
Feb 7, 2024
Expected End
Apr 30, 2024
Procurement Method
Competitive - Open bidding
Selection Criteria
Highest Technical Merit within a Stipulated Maximum Budget
Notice Type
Request for Proposal

Classification

UNSPSC Code
80171600; 80171603; 82100000
UNSPSC Description
Publicity and marketing support services; Publicity and marketing advisory service; Advertising

Trade Agreements

None

Contracting Entity

Canadian Museum of Immigration at Pier 21

1055 Marginal Road

Halifax, Nova Scotia

Contact

Ashley MacPherson

amacpherson@pier21.ca

(902) 425-7770

Regions of Delivery

Canada