General Sales Agency Germany

The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals from agencies that are able to provide general sales and marketing services in Germany. The agency, acting as DC’s partner, is an experienced General Sales Agent (“GSA”) with the capacity to grow active consideration of the Canada brand in Germany in partnership with DC’s co-investors and industry partners (Provinces, Territories and travel providers). The Contractor achieves its goals in Germany through delivering effective Strategic Partnership, Media Relations & Public Relations (MRPR) and Travel Trade activities that grow awareness, consideration and conversion among High Engaged Guests (“HEGs”). See Statement of Work (Section C) for detailed requirements