International Experience Canada Experiential Marketing Campaign

March 27, 2024 : Publication of the third round of Q&A's and the RFP AMD002 to extend the solicitation period. March 22, 2024 : Publication of the second round of Q&A's and the RFP AMD001. March 14, 2024 : Publication of the first round of Q&A's. Immigration, Refugees and Citizenship Canada (IRCC) Communications Branch requires the services of a Contractor to develop and implement an experiential marketing approach for International Experience Canada (IEC). The aim is to create interactive experiences that engage with both outbound (Canadian) and inbound (foreign international) target audiences. The objective of this work is to develop and implement an experiential marketing approach for International Experience Canada (IEC). The aim is to create interactive experiences that engage with both outbound (Canadian) and inbound (foreign international) target audiences. The weighting of the focus of this work will be 70% to outbound (i.e. Canadian youth) and 30% to inbound (i.e. foreign youth) audiences. Additionally, the inbound element of this project will be a fully virtual component. The primary goals are to increase awareness, enhance engagement, drive participation in the IEC program, and establish strategic partnerships to amplify the reach and impact of marketing efforts.