ExpiredServicesAmended (3x)

Creative, media and performance agencies

Agences de création, média et performance

Description

BDC is seeking one or a combination of best-in-class agencies with a performance-first mindset that have the capabilities to deliver on the 360º advertising ecosystem. More specifically on the following areas of expertise: Strategy – including planning and comprehensive brand positioning and marketing strategies; Traditional Media – including strategic planning, buying, and performance of traditional media channels; Digital Media – including strategic planning, buying, and performance of digital and other emerging media channels (such as connected TV, online radio, etc.); Creative and production services – including the planning, development and delivery of creative in various formats for both tactical initiatives and large production mandates. The supplier may bid, in whole or in part, for the areas of expertise listed above. However, the supplier must bid for the whole area of expertise for which it is bidding.Bidding and Documents are available on http://www.merx.com. Fees may apply; See https://www.merx.com/public/pricing for more information.
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Quick Summary

The Business Development Bank of Canada (BDC) is looking for one or more top-tier agencies with a strong focus on performance to handle their full advertising ecosystem. The work includes strategy, traditional and digital media planning and buying, as well as creative and production services. Agencies can bid on one or multiple areas but must cover the entire scope of any area they choose.

Ideal For

Marketing and advertising agencies with expertise in strategy, media buying, and creative production should consider bidding.

AdvertisingMedia BuyingDigital MarketingCreative ServicesBrand Strategy
High complexity

Tender Details

Reference Number
MX-443195092936
Solicitation Number
PRCP0002902
Publication Date
Jul 26, 2024
Closing Date
Aug 26, 2024
Procurement Method
Competitive - Open bidding

Trade Agreements

Canada-European Union Comprehensive Economic and Trade Agreement (CETA); Canadian Free Trade Agreement (CFTA)

Contracting Entity

Business Development Bank of Canada

5, Place Ville-Marie

Montréal, Quebec

Contact

Gema Gonzalez

gema.gonzalez@bdc.ca

514-313-2757