ExpiredServicesAmended (7x)

W8484-241006 - DND Advertising and Marketing in support of CAF Recruitment -RFP

W8484-241006 - Activités de publicité et de marketing du ministère de la DN à l’appui du recrutement des FAC - DP

Description

Department of National Defence (DND) requires the services of a firm specializing in advertising and marketing to support CAF recruitment. The services to be provided include account management, strategic planning and development, creative and technical production, media planning, digital engagement strategies, marketing and partnership activities and reporting. The contract will be from date of award until March 31, 2025 with the possibility of three (3) additional one (1) year irrevocable option periods. The services must be carried out as described in Annex “A”. There are security requirements associated with this solicitation of offers. Please note that as a result of the Security requirement, this solicitation will NOT be limited to holders of Supply Arrangement (SA) EP361-230050.
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Quick Summary

The Department of National Defence is seeking a specialized advertising and marketing firm to support Canadian Armed Forces recruitment efforts. The contract includes strategic planning, creative production, media planning, digital engagement, and partnership activities, running until March 31, 2025, with potential extensions.

Ideal For

Marketing and advertising agencies with experience in strategic campaigns and digital media should bid.

AdvertisingMarketingMedia PlanningDigital EngagementStrategic PlanningCreative Production
High complexity

Tender Details

Reference Number
WS4589760033-Doc4596886225
Solicitation Number
WS4589760033
Publication Date
May 21, 2024
Closing Date
Jun 25, 2024
Expected Start
Aug 1, 2024
Procurement Method
Competitive - Open bidding
Selection Criteria
Highest Combined Rating of Technical Merit and Price
Notice Type
Request for Proposal

Classification

UNSPSC Code
82101800
UNSPSC Description
Advertising agency services

Trade Agreements

Canadian Free Trade Agreement (CFTA)

Contracting Entity

Department of Public Works and Government Services (PSPC)

11 Laurier St, Phase III, Place du Portage

Gatineau, Quebec

Contact

Radouane, Ruby (SPAC/PSPC)

ruby.radouane@tpsgc-pwgsc.gc.ca

Regions of Delivery

Canada